Want to sell your business effectively? I am an expert in identifying and moulding a brand’s tone of voice, and can write sparkling marketing copy or re-write existing copy to ensure the core messages at the centre of your business are delivered. My clients have included everything from travel booking websites to furniture retailers to luxury car manufacturers, for whom I’ve crafted snappy product copy, SEO blog posts, beautiful customer publications and more.
WATCHES OF SWITZERLAND
I spent several months working with the Watches of Switzerland Group, the UK’s largest luxury jeweller. At the heart of their marketing portfolio is Calibre, a 68-page print magazine that is produced twice a year for Watches of Switzerland, Mappin & Webb and Goldsmiths in the UK, and for Watches of Switzerland and Mayors in the USA. Liaising closely with the client, I crafted features and edited copy for this high-end magazine.
AUDI
Audi UK’s customer publication, Audi Magazine, is the winner of multiple awards, including the CMA’s International Content Marketing Awards Grand Prix, and, most recently, the gold prize for Most Effective Automotive at the Content Council's 2019 Pearl Awards in the USA. I worked with the team on an extended freelance stint, writing articles, editing pages and coming up with headlines which linked to Audi’s key brand value of ‘Vorsprung’ – to be consistently forward-thinking.
INPOST
Established in Poland in 2006, where two thirds of online shoppers use lockers, InPost is Europe's only end-to-end parcel locker provider. I was employed by the company to conduct a series of candid interviews with users of these lockers in London, for a new social media campaign called ‘InPost In Person’, with the aim of digging into the personal stories behind regular users of the service – from the student starting a side-hustle by selling their clothes on Vinted, to the artist posting portraits to his clients. I then edited these interviews down into snappy posts, which ran alongside an image of the customers on the Instagram page.
COTSWOLD COMPANY
I was employed by Cotswold Company to write product captions and SEO blog posts focused on luxury interiors, to help market their furniture. Examples of articles I wrote include ‘Autumn Colour Inspiration For Your Home’ and ‘Three Ways To Style Your Home Study’.
LASTMINUTE.COM
The travel booking website asked me to write a number of destination guides and holiday inspiration features for their website, to help drive traffic and bookings.
J CRAFT
Luxury Swedish boatmaker J Craft has been making exceptional boats for almost 25 years. I was tasked with producing a long-form editorial article that was sent out digitally to their VIP clients about the calming and therapeutic effect of being on or near the water.
THE KNIGHTSBRIDGE EDIT
I took on a commission for The Knightsbridge Edit, a website that is run on behalf of The Knightsbridge Partnership, a Business Improvement District. The article rounded up the best independent, high-end, unique and high street jewellers in the Knightsbridge area to plug BID members.